Meaning SHE, Hiya represents how we want our brand to connect women globally.

Through Hiya, women are able to express themselves and connect to others that share the same values. Hiya represents not only quality but also creativity – a window that highlights the uniqueness of every individual.

The brand has its origins in Jordan. Through a collective ownership structure, different manufacturers of Islamic and modest wear collaborate to share their passion globally. At the core of the collective is manufacturing that is responsible and sustainable – this is our common perspective and constant ambition.